ATTENSITY - Human Fracking
"A Manifesto of the Attention Liberation Movement"
Two weeks ago I posted Distracted? Missing Your Whole Life?. Some readers contacted me about how the concept of the Attention Economy was new to them. Others knew of and understood the idea, but hadn’t given enough consideration to the importance of staying grounded, “in the now.”
Human Fracking
There’s a term - new to me - which the Friends of Attention use and that’s Human Fracking. That’s the perfect way to describe what the attention economy does to our brains. They have a book out called: Attensity: A Manifesto of the Attention Liberation Movement. Normally I wouldn’t recommend a book I haven’t read, but watching the YouTube clip below convinced me to get a copy, which I ordered through Bookshop.org. (If you’re still married to supporting Jeff Bezos, please consider using Bookshop.org for any book orders in the future. You will help support your local bookstore and you won’t support a multi-billionaire who is part of the United States’ tech oligarchy. The shipping charges are generally less than a Latte these day.)
If you have trouble putting down your phone or scrolling on any device, I hope you’ll consider checking Attensity out. Maybe find a friend or two to read it at the same time and discuss. Be part of the movement to reclaim our attention.